The fashion industry in India has grown due to social media and increasing middle-class spending. However, accessibility remains a challenge. To democratize fashion, retailers must enhance the in-store experience, leverage marketing strategies, and promote emerging talent. This will create a more inclusive fashion landscape in India.
Billboards: Billboards are large and visually appealing outdoor advertisements placed in high-traffic areas. They are effective at capturing the attention of people passing by, making them a tried-and-true method for brand promotion.
Radio Campaigns: Running radio campaigns during prime time, when radio listenership is at its peak, allows brands to effectively promote their products or services to a larger audience and raise awareness among their target demographic.
College Activations: College activations involve organizing promotional activities and events at prime colleges to generate buzz among the college-going population. Young adults, a primary consumer group for fashion, lifestyle, and entertainment products, are the target audience.
Canter Drives: Canter drives entail moving a vehicle (canter) through busy streets to grab the attention of passersby and create brand awareness. It’s a unique way to promote a brand among the general public.
Posters at Cafes/Restaurants: Placing posters at cafes and restaurants, particularly those with high foot traffic, is an effective method to reach a targeted audience interested in fashion, lifestyle, and entertainment.
Events in Malls: Hosting events inside shopping malls helps attract potential customers and generate excitement around the brand. Malls are popular places where people gather, making them ideal for promotional events.
Engagement Activities: These activities, such as contests and games, are designed to create excitement and generate buzz around the brand. They attract potential customers and keep them engaged with the brand.
In conclusion, utilizing a comprehensive marketing strategy that employs these mediums and channels is crucial for effectively promoting a brand and reaching a broader audience. Each method has its unique strengths and targets different segments of the population to create awareness and generate interest in the products or services offered.