CASIO initiated a promotional campaign aimed at strengthening consumer product knowledge in three key product categories – Musical Instruments, Watches, and Scientific Calculators. The primary objective of the campaign was to increase customer involvement and provide a platform for our customers to interact with our products and learn more about their features and benefits.
Location Research: Conducted extensive research considering traffic, audience demographics, and visibility.
Strategic Billboard Placement: Positioned 150 billboards across prime and high-traffic locations in six major states.
Longevity of Campaign: Billboards remained in place for 45 days, enhancing brand recall and familiarity.
Creative Design: Designed billboards with bold colors, captivating images, and concise messaging to engage the audience effectively.
Performance Analysis: Regularly evaluated campaign effectiveness by measuring audience reach, engagement, and response rates, providing ongoing client updates.
The strategic billboards achieved increased brand visibility and engagement in the six major states, demonstrating our commitment to delivering innovative and effective promotional campaigns for clients’ marketing goals.